Modena, Italy

 

Role: Creative Lead, Art Direction, Digital Design, Rendering & Visualization

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Category: 3D Virtual Set Design, Environmental Design, Marketing, Branding

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Ceramiche Atlas Concorde realized the cost effectiveness of evolving their physical photo-shoot set into 3D virtual sets for advertising design and brand initiatives but required a high level of fidelity and realism from the corresponding 3D renderings. CAC commissioned Jeremy for one of it's interior print ad's showcasing textiles products manufactured by the company. Jeremy was tasked with recreating these elements as 3D models then integrating within a 3D virtual scene. The fully CG image above was created for the final print advertisement.

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