Vancouver BC

 

Role: Creative Lead, Art Direction, Digital Design, Rendering & Visualization

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Category: AI Ideation & Concept Design, 3D Virtual Set Design, Marketing

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Green Over Grey studio found value in pre-construction visualization of their green wall installations through the use of 3D virtual sets for advertising design and marketing initiatives. The customer buy-in value resulting from the 3D visualization of these large plant systems in showcasing their design direction was a key aspect of their internal goals but required a high level of fidelity and realism from the corresponding renderings. Green Over Grey studio commissioned Jeremy to produce an image encapsulating their green wall display within the San Fransisco MOMA. Jeremy was tasked with recreating the lush green wall display as 3D models and showcasing them within a conceptual 3D virtual scene. The fully CG image above was created for the final print advertisement.

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