NYC, New York USA

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Role: Creative Lead, Art Direction, Digital Design, Rendering & Visualization

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Category: 3D Virtual Set Design, Environmental Design, Marketing, Branding

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Poliform realized the cost effectiveness of evolving their physical photo-shoot set into 3D virtual sets for advertising design and brand initiatives but required a high level of fidelity and realism from the corresponding 3D renderings. Poliform USA commissioned Jeremy for one of it's interior print ad's showcasing furniture and textiles from specific designers within the company. Jeremy was tasked with recreating the designers elements as 3D models within a 3D virtual scene. The fully CG image above was created for the final print advertisement.

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