NYC New York USA

 

Role: Creative Lead, Art Direction, Digital Design, Rendering & Visualization

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Category: AI Ideation & Concept Design, 3D Virtual Set Design, Environmental Design, Marketing, Branding

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Porcelanosa realized the cost effectiveness of evolving their physical photo-shoots into 3D virtual sets for branded advertising, marketing, and design initiatives but required a high level of fidelity and realism from the corresponding 3D renderings. Porcelanosa USA commissioned Jeremy for a series of exterior print ad's showcasing furniture and textiles manufactured by the company. Jeremy was tasked with recreating these elements as 3D models within a 3D virtual scene. The CG images above were created for final print advertisement.

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