Waregem Belgium

 

Role: Creative Lead, Art Direction, Digital Design, Rendering & Visualization

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Category: AI Ideation & Concept Design, 3D Virtual Set Design, Environmental Design, Architectural Design, Marketing, Branding

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Renson found value in visualizing their commercial metal paneling systems through 3D virtual sets for advertising design and brand initiatives. The creative license and cost savings to produce large scale 3D environments to showcase their product was a key aspect of their decision but required a high level of fidelity and realism from the corresponding renderings. Renson commissioned Jeremy to concept and produce an image showcasing one of their lightweight aluminum exterior paneling facade systems for an upcoming print ad. Jeremy was tasked with recreating the manufacturers elements as 3D models and showcasing them within a conceptual 3D virtual scene. The fully CG image above was created for the final print advertisement.

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